The answer is yes! Marketing departments, agencies, editors, art buyers, art directors and designers can all benefit from working directly with the artist. The traditional route for an image buyer to find an image has been to go to a stock library or commission a photographer. My top tip is to source and buy images direct from the artist. You will be able to negotiate a better deal than with a stock library and the artist will also be better off because they will not be giving up 50, 60 or even 80% of the selling price as commission to the stock library. The artist can afford to sell their work more cheaply than a stock library and still end up with more money in their pocket. By dealing directly with the artist image buyers can licence an image under favourable terms, ensure competitors will not have the same image and perhaps even negotiate exclusivity. You will have direct access to authentic and original work. There really are no barriers anymore for art buyers wanting t
This blog is about Paul Indigo's views on life and photography.