Beyond the obvious

Descriptions about what it takes to be a professional photographer are often quite fluffy and insubstantial. So with my best analytical cap on I've decided look at what it takes to be successful professional photographer. Let's first clear a few things up. You don't need to own a camera, any camera at all, you don't need lights, you don't a studio and you don't need official qualifications. You can hire everything you need from cameras to studio managers and digital artists. You certainly need knowledge and skill but not necessarily a diploma to hang on the wall. To be a successful professional photographer you will have to develop four key foundations besides being able to make brilliant photographs and the traditional business skills which apply to everyone running their own company. The foundations are creativity, professionalism, knowledge and skill sets . Although this article is written for advertising and editorial photographers I am sure you will see ho...