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Showing posts from November, 2010

Marketing yourself as a photographer

One of the harbour cats making her presence known in the hope of getting some fresh fish, Fuengirola, Spain. And it worked. See series here . Most professional photographers do not know how to market themselves effectively. In this blog I hope to offer a few thoughts to get your creative juices going and help you differentiate yourself as a photographer from your competitors. I'm a photographer but I am also a pretty successful marketer. So I straddle both worlds and see professional photography from both the seller's and buyer's viewpoints. I don't have all the answers but I think I do have a few pertinent questions. First set of assumptions. You will be a successful photographer if: You are better than your competitors You offer something different that prospects value You are cheaper (but this is downward spiral as someone is always cheaper until they are so cheap they go out of business, and possibly drag you down into an unsustainable position) So realistically it&