I think photographers should not be selling the act of taking a picture. They should sell their vision, their ability to communicate an idea, to persuade and touch people's lives in a direct visceral way.
It's not just about being able to make a composition, lighting or even being able to get on with people, and least of all the ability to press the shutter button on a piece of high tech equipment.
Till soon,
Paul
www.indigo2photography.co.uk
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