Skip to main content

Real value of social media to photographers #1

Street musician, France
Photographers can get their work seen by thousands of people across the world and receive instant feedback on their images. A socially popular photographer can reach a larger audience on the internet than a major printed magazine. But what is the real value in that to the individual artist?

I watched a French street musician performing (see pic), putting his heart and soul into every song. He was doing classic Edith Piaf. He stood in the street between two restaurants, moving from one terrace to the other, focusing his attention on individual tables for 15-30 seconds at a time during the song, working the largest audience possible.

Some people looked up appreciatively, nodding, while others did their best to ignore him, perhaps afraid that if they did look at him they would be morally obliged to give him money for his efforts.

It struck me that this man had to earn his living by performing so well that people were prepared to pay for his art there and then. The age old custom of people handing over their spare change to street performers provided a set of expectations between performer and audience - a social contract without obligation.

On the internet we do not have this tradition. It's very much a culture of giving everything away for free. Millions of beautiful images are uploaded for people to enjoy every minute of the day. Artists perform for the masses with no expectation of financial reward. For someone who wants to make a living from their photography that's tough competition.

Social media facilitates the culture of giving everything away for free. It's phenomenally easy to share images,  a single upload can go viral and proliferate around the world. In no time your image can appear on hundreds of websites, shared on Facebook and blogs.

While it may be flattering to the ego to have hundreds of Likes. +s, views and votes what is all that really worth to the creator of the image. It's not going to help you buy a new camera, lighting equipment, pay for your travels or put a meal on the table. If you were the street musician you'd be playing your heart out with not the slightest hope of anyone chucking a coin in your hat.

Photographers are happy to share their creativity for free. In years gone by if you wanted to see a photographer's work you had to buy a magazine or book and the publisher paid the photographer - a neat business model. That model still exists but is rather tenuous, with demand and rewards rapidly diminishing because of the ubiquitous availability of free content. Value and rarity are directly proportional and beautifully crafted images are certainly not a rarity any more.

So how do you get a return on your investment of time and effort sharing your work through social media and on the internet. I plan to explore this in my next blog.

In the meantime feel free to comment and share your ideas.

Till soon,
Paul
www.indigo2photography.co.uk

Labels

Labels:

Comments

Post a Comment

Popular posts from this blog

Beyond the Obvious: Lessons from the Masters of Photography

  In photography, there’s more than technical skill or gear; the real art is in connection, storytelling, and moments that matter. In this blog, I’ll explore what I have learned by taking master classes with photographers like Steve McCurry, Joel Meyerowitz, and Albert Watson. One of the surprising outcomes of learning from them was discovering just how closely my  thoughts and practice aligned with theirs although I've always carved my own path. There is something delightful about finding kindred spirits. I wanted to share what I've learnt and remind us of our true practice as photographers behind the lens. Storytelling Through Human Connection A photograph should convey more than just skill—it should capture a story that resonates. Steve McCurry’s iconic Afghan Girl does this beautifully, capturing strength and vulnerability in a single frame. Like McCurry, I believe photography should reveal the depth and uniqueness of our subjects. This requires empathy, patience, and a ...
Post a Comment
Read more

The Story Behind the Stories in My Photography

 Thank you for taking the time to explore my work. Photography, to me, is a meditative act—an opportunity to be fully present and notice the smallest details. The interplay of colour and light, the textures and shapes, the shift of an expression, a gesture — these subtle moments bring me pure joy. They are why I love storytelling and creating visual poetry. Every image in my portfolio is born from a moment of connection or curiosity. Whether I’m in a bustling city street, a quiet room, or a remote location, I aim to create photographs that resonate with empathy. Take "The Cyclists," for example—what appears to be a simple scene of people pedalling along the pier transforms into a visual symphony of movement and stillness, the hurried energy balanced by the serene focus of the riders. This interplay between action and calm often draws me in. I’m drawn to capturing the essence of a person—their inner world, not just their outward appearance. My approach often dances between the...
Post a Comment
Read more

Curiosity

 Photography is more than just capturing moments; it's about telling stories, evoking emotions, and portraying the world through the lens's perspective. At the heart of our creative endeavour lies an essential trait: curiosity. This picture shows a man peering through a window cut in the wall of a hoarding around a construction site. He was fascinated by the activity, and I was fascinated by his curious gaze. Curiosity fuels the photographer's journey, propelling us to explore the world with fresh eyes and an insatiable appetite for discovery. Creativity:  Curiosity is the cornerstone of creativity. It compels photographers to push boundaries, experiment with new techniques, and step out of their comfort zones. Photographers can unlock their creative potential and produce remarkable work by embracing curiosity. Storytelling:  Every photograph has a story to tell, and curiosity is the key to uncovering these narratives. Whether delving into a location's history, connecti...
Post a Comment
Read more