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2010 - celebrate your unique vision

Well here we are on the brink of 2010 and I wanted to wish you all a Happy, Creative, Prosperous and Healthy New Year.

You may have noticed that my blog has been a little quiet lately. All the usual excuses apply; been incredibly busy including doing two business films.

Looking back at the article I wrote on 31 December2008, it seems just as relevant today. As I had predicted 12 months ago, video has become increasingly important and integrated in the photographers armoury.

Twitter really took off, but as a marketing tool I have yet to be convinced that for most photographers it can generate sales and seriously impact the bottom line. As with everything there are of course a few exceptions but for most photographers... the verdict is still out.

The message I have for this year is that fads come and go. Photographers, creatives and marketers will keep chasing the next big idea. But the things that really matter, still matter and always will; authentic vision, individuality, clear creative thought and good communication will always be central to connecting the images you make with the audience.

So enjoy playing with the latest fads and technology but always stay true to your own vision. Uniqueness is still the most attractive and desirable quality that any creative can possess.

Have a wonderful 2010.

Yours,
Paul
www.indigo2photography.co.uk
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Comments

SiLa said…
Happy New Year Paul!
Like always you post unique and truthful thoughts :)
16:58
ronsbell said…
Twitter is an interesting tool, but in using it as a marketing vehicle, one has to consider the value proposition to the audience. I have limited time and attention to devote to anything. If I'm going to follow you on Twitter, if I'm going to let you interrupt my day with Tweets, then how are your posts going to help me, make my life easier, inspire me, introduce me to a new point of view, provide immediate value? Lots of people are still figuring that out.

My initial impression is that it's easier to use Twitter to mobilize an existing fan base—e.g., if you are a well-known, well-respected photographer whom people seek out for perls of wisdom--than it is to use Twitter to build that fan base in the first place.
18:28
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