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Showing posts from July, 2013

Direct from the artist

The digital revolution offers agencies, art buyers and designers unprecedented direct access to photographers. However the old fashioned business model of using stock libraries persists.

Stock libraries have tried to adapt to the digital revolution and market themselves around technological tweaks such as facilitating different types of searches using keywords, emotions, colours...

This type of tinkering can be compared to putting rubber wheels on a horse cart. Yes, it makes for a smoother ride but the reality is that there's a revolution happening. To continue the metaphor, the automobile has arrived consigning horse carts to history. That automobile is social media, refined website SEO and sophisticated image search engines. It has never been easier to find an image and identify the artist.

Of course we're not quite there yet. But artists need to start acting now because the digital revolution is moving at warp-speed.
Why buy direct from the artist?
Great work and talented p…