Skip to main content

Real value of social media to photographers #2

Build a social community that lasts

In my previous post I asked what the real value of social media is to photographers, highlighting the challenges we face to make money from our work. If you've not read the blog post yet then I recommend nipping over and catching up before reading on. The focus of this article is getting a business benefit out of social media. If you just use social media because you like sharing your work for fun then that's a whole different ball game.

Nowadays it's not a question of whether you should use social media. The question is HOW should you use it to help promote your photography. I'll keep this brief. All of the points below are based on experience and backed up by personal research.

Steps to getting real value from social media:
Set clear goals - what do you want to achieve. The clearer your focus is the higher the rewards for your effort. For example if you're trying to sell work to advertising agencies but then spend all your time building a network of other photographers (your competitors), well it that is obviously not going to deliver a return.

Identify your target audience - eg couples wanting to get married, publishers, corporations, agencies etc

Concentrate on the most appropriate social media channel - Facebook works well for big brands focused on consumers, Twitter allows you to engage quickly with a wide range of individuals, LinkedIn is great for reaching business decision makers, Google + is for techies, early adopters and has strong photographic community...the key is to go where your target audience congregates. You'll need to research this.

Get people to come to your own website where you control the content, the way it is seen and you own all the intellectual property rights. Beware of giving all your precious content away on social media like Facebook. Don't drive traffic to Facebook and other social media channels unless you can funnel it into your sales process.

Engage with the right people - ultimately it doesn't matter how many followers, votes and Likes you have; it's about reaching the right people, the people willing to PAY for your work. What's worth more, a thousand votes or one person willing to spend a £1,000 on your photography?

It all takes effort, focus and time. Ultimately people will want to find out more about you if they think your work is good and crucially if they think they will like working with you. Social media is well suited to opening doors on both fronts but it is not the silver bullet to solve all marketing requirements. It's another channel, exciting and full of opportunity, yes, but it needs to be balanced with other channels.

That's probably enough to chew on for now... I'll write more on the subject if you say you're interested.

Here are some of the place you can find me on the net:
Till soon,
I'm a Getty Images Artist


    Popular posts from this blog

    The art of writing a caption

    A caption in its simplest form is the the title of an image but usually we mean a bit more. A full caption takes the form of descriptive text, usually a few sentences.

    A good caption informs us about the things we cannot see and encourages us to look at an image more closely. There is a relationship of mutual benefit and dependence between a well written caption and an image. The caption can bring an image to life by providing context and meaning. It is also the link between the article/story/text and the image.

    Magda Indigo has written a good description of a caption here. I agree with her dislike of "untitled". It does show a certain lack of imagination and is not particularly helpful to the viewer. Creating an image is all about trying to communicate something and the caption is vital to help the audience understand an image. It can hugely enhance the viewers experience.

    A good caption is a piece of writing that should be concise, accurate, informative and as carefully craft…

    All the different types of photography

    Welcome to my blog. While you're here why not browse through my extensive library of articles covering everything from tips on how to do things photographic to help with the mental approach you need to become a successful photographer. You'll also find articles with some of my unconventional views. Yes, I've rattled a view cages in my time. Hope you have as much fun reading them as I did writing them.

    You can view my more serious work on

    All the different types of photography

    With the help of acquaintances on a photographic site I've tried to compile a list of all the different types of photography out there. I'm sure there are many still missing but the list is pretty impressive so far. We have identified around 80 descriptions.

    For fun I've highlighted in bold the different types I've done so far...

    3D photography
    Action photography
    Advertising photography
    Aerial photography
    Amateur photography
    Animal photography
    Architecture photography

    Art of the decisive moment

    Capturing the decisive moment requires patience and timing. Good timing depends on your ability to anticipate the right moment.

    Welcome to my relaunched blog. You'll notice a new design to mark the moment. What do you think?

    The plan is to write far more regularly. Short posts. Easy to read. Focused on a single subject.

    This time it's about that vital element. The anticipation of the decisive moment.

    As a scene unfolds you're thinking about what is going to happen next. Where are people moving to? What are they doing? What's happening in the background? Do you have the right point of view or do you need to move?

    To be ready for the moment you need a prepared mind and a prepared camera. I almost never use burst mode. It's too inaccurate. While the shutter is clattering away you're not seeing what is about to happen. You run the risk that the exact split second you should have snapped is between frames. I prefer the approach of taking a single shot, relying on t…