Thursday, December 31, 2009

2010 - celebrate your unique vision

Well here we are on the brink of 2010 and I wanted to wish you all a Happy, Creative, Prosperous and Healthy New Year.

You may have noticed that my blog has been a little quiet lately. All the usual excuses apply; been incredibly busy including doing two business films.

Looking back at the article I wrote on 31 December2008, it seems just as relevant today. As I had predicted 12 months ago, video has become increasingly important and integrated in the photographers armoury.

Twitter really took off, but as a marketing tool I have yet to be convinced that for most photographers it can generate sales and seriously impact the bottom line. As with everything there are of course a few exceptions but for most photographers... the verdict is still out.

The message I have for this year is that fads come and go. Photographers, creatives and marketers will keep chasing the next big idea. But the things that really matter, still matter and always will; authentic vision, individuality, clear creative thought and good communication will always be central to connecting the images you make with the audience.

So enjoy playing with the latest fads and technology but always stay true to your own vision. Uniqueness is still the most attractive and desirable quality that any creative can possess.

Have a wonderful 2010.

Yours,
Paul
www.indigo2photography.co.uk
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